We've worked with organisations from both the public and private sector. Here are a selection of 6 cases of how we've helped our clients becoming more social online.
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Arla Foods |
When international dairy giant Arla decided that they needed to engage in a more open and direct dialogue with their customers in 2005, they turned to Socialsquare. Arla needed an online platform where they could talk directly with customers, and where the customers could talk with one another, allowing Arla to build long term relationships and trust with their customers.
Not only did Socialsquare help Arla develop a strategy for using weblogs to meet these needs, we also helped integrate the weblogs in Arla's organisation through a series of inspirational talks, engagement courses for internal stakeholders within the organisation, as well as a series of hands-on workshops with Arla's new cadre of bloggers. This process resulted in a set of blogging guidelines as well as a group of qualified and confident employees capable of engaging in open dialogue with Arla's stakeholders online.
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Dansk Boldspil Union |
Dansk Boldspil Union (The Danish Football Association) is a central governing body and membership organisation for more than 300.000 active footballers across all of Denmark. DBU's current online presence is focused on one-way communication of news and football results, which doesn't do justice to the passionate interest and eager conversations which DBU members display and engage in around football elsewhere on the internet.
Socialsquare has helped DBU develop and define a strategy to create closer ties between the organisation and its members, making the DBU website more directly relevant to the users. While at the same time seeking to increase the commercial potential of the site to create even more direct value for the organisation.
The result is a integrative strategy that will educate and mature the employees and members of DBU in order to support a full redesign of the DBU web universe focusing on the active engagement and involvement of DBU's members.
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Danske Bank |
In the aftermath of the international financial crisis, Scandinavian bank giant Danske Bank launched two big social media campaigns in 2009 as a part of long-term image development process. More than 3000 customers voiced their opinions on the Danske Bank website, and even more commented on the campaigns and Danske Bank's conduct in general elsewhere on the Internet where Danske Bank could not control the conversations.
Danske Bank lacked the know-how and tools to monitor and identify relevant conversations online. And their organisation lacked the ability to ensure that relevant and capable employees quickly and effectively would participate in these conversations on behalf of the corporation.
Socialsquare helped Danske Bank develop a social media strategy that offers solutions to these challenges, placing those solutions in a grander strategic framework for the long term development of Danske Bank's social web presence.
The strategy process has sought to involve a wide range of departments within the organisations, suggesting a number of pilot projects that ensure solid internal engagement among Danske Bank employees.
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Municipality of Skanderborg |
The local municipality in the Danish town of Skanderborg (56.000 inhabitants) have citizen involvement as a high priority. In 2007, Socialsquare helped the municipality of Skanderborg reinvent the traditional public citizen's consultations online. The result was Idéoffensiv (Idea Storm) — a platform for citizen participation where citizens can add their ideas and suggestions on how to improve and develop the municipal infrastructure and policies.
But it's not just a matter of technology. Socialsquare also helped Skanderborg to integrate the Idea Storm platform within their organisation and processes. We trained municipal employees to act as idea captains to act as ambassadors for citizen's ideas within the municipality. And we helped launch the Idea Storm at a grand workshop where local citizens were introduced to the platform and the possibilities it offers.
Since 2007, the citizens of Skanderborg has contributed with more than 1000 ideas through the Idea Storm platform, a significant number of which has been incorporated in the 2009 Skanderborg municipal plan.
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Municipality of Copenhagen - iBikeCPH |
Socialsquare helped the project from the start with the initial research, concept development, design, technical development and implementation of the platform as well as ongoing consulting on launch, seeding and community management.
The result is an online social network of practice which has helped create a greater awareness and interest of bicycles among the bicyclists of Copenhagen by allowing them to share tips on how to fix bikes, good biking routes, coordinating bicycle flea markets and free fixing of bicycles under the name "Pimp and Pump."
