Martin Sønderlev Christensen

Partner

Martin is one of Denmark’s leading experts on social interaction design, web culture and user-driven innovation. He holds a Ph.d in social computing from the IT-university of Copenhagen where he also work as an external professor and examiner in the information and media sciences. Martin is a much-requested speaker that will gladly bring 170 colorful slides to a 20 minute presentation. Customers experience Martin as a excellent advisor and product developer. He has a talent for illustrative models and design of high-level wireframes and is often seen sketching and visualizing his analyses. Martin understands the need for both big visions and small details and knows how to tie many complex elements together in a clear package focused on user experience. Martin understanders the internet and has much experience turning business, vision and strategy into concepts suitable for the social internet.

Posts by Martin

Weeknote 8 - You don’t need to own the market, to change it.

03 Februar - 2012Martin0

Damn it’s cold outside. Subzero degrees in Copenhagen as we approach the weekend. Brrr. Good thing we are working with such burning hot topics, well in fact we a fired up by working with people that try to change the world bit by bit. So bring it on winter.


This week beside general busyness on our projects and Thomas going to Berlin to participate on a workshop for the Official artwork for the London Olympics in 2012. Magnus and I had a very interesting workshop with Martin Ferro-Thomsen, founder of Issuu.com,  about his current start up project conferize.com - that promise to change the way the conference business work. We are helping Martin and Conferize.com along with the social design on the...


This week another of our interesting clients went from stealth mode to public sign up. The project now have an official name and the site is up at shareleap.com. Shareleap.com like Conferize.com is on a grand misson changing the world by making business more transparent and collaborative. One could say, they are trying to redesign influence. 


Shareleap.com promise to change the possibilities for small investors and shareholders to influence large companies, allowing them to share and synchronize ideas and opinions, in order co-create or endorse agenda proposals. individually small shareholders are ultimately powerless, and the general assembly in most companies are designed to keep small investors out of power. If connected through a social platform like shareleap.com, small...


Working with start ups is such a thrill for us, we find that our competences and experience in working with social design and social business models, really is making an immediate difference, because we are in the creation and execution phase all the time. There is no layers between the product and the business + working with people who are running 10 times faster than anybody else, to keep up with their own ideas and ideals is just inspiring...


Reflecting on this weeks work, we see a new pattern in terms of innovation coming from the start up scene, from people who truely believe they can change something that is broken. We see the best ideas come from people that are outside "organisations" because they can work more agile and prototyping than larger corporations and traditional agencies are able to do. One area in particular that I see as an emerging space for this type of...


In fact think about the recently announced IPO of Facebook, which promise to become a top 10 IPO introductions of all time - estimated to generate 100 billion dollars, certianly by far the biggest for any social network site ever. Interesting (and a little scary) Facebook has done nothing but to create the platform and to own the relations - a lot of them. If Facebooks userbase is worth the astronomic amounts is beyond me to judge. However...


Returning to the point. Platforms. Niche platforms. Major disruption will come from start ups and inventors creating “niche” platforms around specific areas of interest. Facebook, Twitter and Google+ is going to be to generalized and to broad for capturing all the potential action, it will probably be the “backbone” of a lot activity. But my guess is we wil see a continual rise of a mulitude of emeging niche platforms - like shareleap.com and...


Just to say, in Socialsquare, we are spending a lot of time in our projects as well as in our methods thinking about the design of digital and social platforms, and how they are changing valuechains and businessmodels, by making markets  more transparent, distributed and scalable. In fact we are working on an event where we’ll share more of these insights, so stay tuned for more. And do drop by or set up a meeting with us if you are...


Have a cool weekend.

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Weeknote 4

06 Januar - 2012Martin0
Happy new year to everyone.

First week of 2012 is coming to a close and everybody at SQ is back from their respective festive and greasy Christmas coma.

Magnus has started a fitness spree and is refusing to eat anything but carrots at the lunchtable. Later today all the SQ’ers is heading of to our annual new years party and 2012 build up - that will include a mixture of oysters, steaks, wine … and Fernet Branca (if Kim is to decide).

W...
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Weeknote 3

21 December - 2011Martin0
A little late weeknote, as our last week was extremely busy - and not least very offline and physical, as we moved our office from the Meatpacking District to Slotsgade 2 on Nørrebro. We are very happy to be back where it all started, and this time we think that we have found the perfect spot for our office - both in terms of location (we love Nørrebro) and in terms of office space. We’ll be able to have our activities such as workshops...
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Weeknote 2

02 December - 2011Martin0

December 2. Christmas is around and we are entering the last month of 2011. It's a busy times.  If the Elf's in Santa's workshop, where working with laptops, stickynotes, whiteboards and videocameras, the Socialsquare Headquarters would be the epicenter of Christmas.  Christmas is the month of traditional and last week Magnus started a new tradition in Socialsquare: Weeknotes, where we tell what has happened during the week. 


 


First of are we are obviously very glad that our new site is up and running. Emil and Nicolaj has been busy getting things to work, and will obviously keep tuning the site. Do comment. Be gentle :)


 


This week we have been busy continuing our work on several projects. Kim and Magnus have made some interviews with some experts in relation to our "farm" project, where we are trying to rethink the physical farm in a digital context. Amongst the interviews we had a very visit by a former employee Andreas Lloyd for a talk about how he and a bunch of other are organizing a ecological food collaborative in Copenhagen food collective, and Andreas...


 


Jonas tested out a new format for our research, toke the camera  and went on the street and caught some public opinions, and is a planning a upcoming thoughtleader meeting where we will invite some of the best and brightest to meet and talk about how internet is disrupting business, and how organisations needs to change the way they work. In this vein Kasper is researching thsi theme mapping concrete examples and tendencies on digital...


 


Magnus has been workshopping in the CBI project (community based innovation), where Socialsquare is a partner. And finalizing our strategy project for GEA. 


 


I have been spending on our project with DJØF and our collaborators WOGN. we are working with a group of members that has started blogging at detgodearbejsliv.nu. During the week I was visiting Kunde&Co participating as an expert in digital participation for a client, great fun and lots of ideas how to create participation. Lastly I ended this week reviewing a clever bunch of students at Copenhagen University, that has been working with us to...


 


Finally we are also happy to say that we will be working with saxo.com again, in a very interesting project. 


 


Have an excellent good weekend.


 


 


 


 

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What is social design?

10 November - 2011Martin1
In Socialsquare we are working with what we call social design.
In this feature we would like to explore what social design is. We would like to discuss with you how this emerging concept and method manifests in concrete solutions, as well as what kind of methodology underpins social design. We are interested in how and why participation happens. What actors are doing what? What motivates participants to join and share? What value chain that...
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Se video: oplæg om den sociale organisation

26 Januar - 2011Martin2
Jeg var torsdag i sidste uge taler ved et netværksmøde i Leaderlab som havde sat fokus på den sociale organisation.

Det er et område vi i Socialsquare syntes er meget central at forstå og i virkeligheden meget større end de sociale medier. I oplægget argumentere jeg for netop dette. At organisationer ikke kun skal ud og agere i de sociale medier, men at det er helt centralt at organisationen begynder at agere socialt, og i virkeligheden...
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Socialsquare har lavet iPhone app for Kforum

29 Oktober - 2010Martin1
Med Kommunikationsforums nye iPhone App kan kommunikationsbranchen stoppe hele det faglige netværk i lommen og gå på opdagelse i velskrevne artikler, analytiske indlæg, revsende pips og skarpe kommentarer, oprette relationer og meget mere mens de er på farten.

Kommunikationsforum er uden sidestykke det mest aktive og veldrevne faglige nichesite i Danmark, med over 5000 profiler. Kommunikationsforum er med tiden blevet branchens...
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Gå-hjem-møde hvordan man skaber sociale netværk

25 Oktober - 2010Martin0
11. november kl. 16-19 hos Socialsquare

De to gå-hjem-møder, vi indtil nu har afholdt hos Socialsquare her i efteråret, har vist sig at være store successer. Vores kontor været fyldt til randen af spændende mennesker fra nær og fjern, der, sammen med os, har diskuteret den sociale organisation og det sociale intranet.

Nu er vi klar til at invitere til endnu et spændende gå-hjem-møde - denne gang vil vi kigge lidt ud og se på hvordan og...
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Den sociale organisation - Gå-hjem-møde. Den 8. september kl 16.00-19.00

26 August - 2010Martin1
Vi står ved en historisk milepæl, hvor der er bedre værktøjer uden for organisationen, end der er indenfor organisationen.
De seneste år har sociale medier sneget sig ind i organisationen ad bagvejen. Facebook, Twitter, LinkedIn og et hobetal af andre platforme er blevet en del dagligdagen - og vi har taget dem med på arbejde. Nogle gange tænker vi over, hvorfor tingene ikke fungerer inden forfirewall’en som de gør udenfor. Det er ofte...
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Social Media at Work konference - nu på video

30 Juli - 2010Martin1

Før sommeren rigtig tog fat, afholdte vi konferencen Social Media at Work.

Det var en super spændende dag fyldt med gode, konkrete cases, dybe samtaler, netværk og fokus på, hvordan vi får sociale medier til at give mening og blive en succes i organisationer. Fokus lå især på spørgsmålet om, hvorfor det ikke altid bare sker af sig selv. Vi taler ikke længere kun om sociale medier og kommunikation, men om nye måder at innovere, samarbejde og...
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