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These are our links for September 14th through September 15th:

• Andreas L: Understanding Users of Social Networks — HBS Working Knowledge – "To be successful, you need to shift your mindset from social media to social strategy," he continues. A good social strategy essentially uses the same principles that made online social networks attractive in the first place—by solving social failures in the offline world. Firms should begin to do the same and help people fulfill their social needs online.
• Andreas L: To Tweet Or Not to Tweet – Handling Employee Use of Social Technologies – Opposable Planets – "publish clear social media guidelines so that employees know where you stand. It is never good to answer these questions one at a time and retroactively – get ahead of this question now. Employers that set meaningless rules like “no Facebook at work” or put employees under surveillance risk losing authority, respect, and control in the workplace. Having social media literate employees is a good thing – you may need them when the time comes."
• Martin: Social by Social – New technologies are changing the way we engage communities, run companies, deliver public services, participate in government and campaign for change.