Kommentarer til: Microblogging in the organisation http://www.socialsquare.dk/2009/05/04/microblogging/ We help organizations reinvent processes, products, and tools for a digital, social, and participatory world Thu, 02 Feb 2012 15:16:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Af: Andreas L http://www.socialsquare.dk/2009/05/04/microblogging/comment-page-1/#comment-41750 Andreas L Tue, 05 May 2009 11:13:13 +0000 http://socialsquare.dk/?p=321#comment-41750 Hi Mark, thanks for the comment. It's true that we mostly focus on organisations' external use of microblogging, as these cases are easily available. We have been looking for good cases of internal use of microblogging - but haven't found a lot so far. As your paper (or at least the executive summary) notes, the potential of microblogging within the organisation is rather different compared to the external use of microblogging - as it is a matter of coordination and sharing rather than conversation. There are some interesting challenges in putting tacit knowledge into words to be shared: Are you even aware that you are doing so at the given moment? Is it only later or through others that you recognise the value of the knowledge you impart? For microblogs, a tool developed through use rather than design, it seems that effective use depends very much on users making a conscious, shared effort to develop norms of use, which won't come from just using the tool itself. Hi Mark,

thanks for the comment. It’s true that we mostly focus on organisations’ external use of microblogging, as these cases are easily available. We have been looking for good cases of internal use of microblogging – but haven’t found a lot so far.

As your paper (or at least the executive summary) notes, the potential of microblogging within the organisation is rather different compared to the external use of microblogging – as it is a matter of coordination and sharing rather than conversation.

There are some interesting challenges in putting tacit knowledge into words to be shared: Are you even aware that you are doing so at the given moment? Is it only later or through others that you recognise the value of the knowledge you impart?

For microblogs, a tool developed through use rather than design, it seems that effective use depends very much on users making a conscious, shared effort to develop norms of use, which won’t come from just using the tool itself.

]]> Af: Mark Jensen http://www.socialsquare.dk/2009/05/04/microblogging/comment-page-1/#comment-41667 Mark Jensen Mon, 04 May 2009 10:50:41 +0000 http://socialsquare.dk/?p=321#comment-41667 Interesting slides, although I thought it was more directed towards using a microblogging service such as Twitter for talking to (potential) customers - not so much about how to use microblogging internally in an organization, which is something completely different, in my opinion. If you want to read more about using a microblog as a tool for internal use, I wrote a paper with two of my fellow students a year ago: http://marks.dk/2008/06/17/microblogging-as-a-facilitator-for-tacit-knowledge/ The paper is 30 pages or so, but the abstract is 150 words and well worth the read (at least I think so - I helped write it :) Interesting slides, although I thought it was more directed towards using a microblogging service such as Twitter for talking to (potential) customers – not so much about how to use microblogging internally in an organization, which is something completely different, in my opinion.

If you want to read more about using a microblog as a tool for internal use, I wrote a paper with two of my fellow students a year ago: http://marks.dk/2008/06/17/microblogging-as-a-facilitator-for-tacit-knowledge/

The paper is 30 pages or so, but the abstract is 150 words and well worth the read (at least I think so – I helped write it :)

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